APRILAIRE
Private Label Packaging Concepts
Aprilaire Private Label Packaging
At Spruce Environmental I was leaned on heavily for all creative and brand assets. One such project was for a corporate presentation conceptualizing private label packaging for Aprilaire.
These concept images were part of a bigger presentation created by the executive VP of Spruce.
This project started with a list of products given to me by the executive VP that Aprilaire might be interested in private labeling. I was quite concerned creating concept art for a company without being provided their style guide. The only reference I had to work off of was Aprilaire’s website.
The majority of the concept packaging was designed in Photoshop and Dimension. Aprilaire’s color palette was lifted from their website source code and content boxes were made to match.
Packaging and label design and concept work.
CD: Luke Dobie
Graphic Design: Luke Dobie
Photography: Luke Dobie
Copy: Spruce Environmental Marketing Team
