BRUNT WORKWEAR
Landing Page - Email Design - Product Comparison Chart
BRUNT Workwear Digital Case Study
BRUNT Workwear is a startup that specializes in footwear and apparel for consumer packaged goods. The company's mission is to revolutionize the workwear industry by providing products that simplify the lives of workers. One way they achieve this is by offering high-quality products at a more affordable price point through direct-to-consumer sales, thereby eliminating the need for high retail store mark-ups.
I was approached by BRUNT Workwear to develop a new landing page for their apparel line, which includes the Whitman pants, Martin pants, and shorts, as well as an email layout for their marketing campaign. The brand's message resonated with me, particularly as I have close friends in the trades, and I felt a natural connection with their look and voice.
Graphic Design: Luke Dobie
Copy: Luke Dobie, BRUNT Team
Landing Page
The landing page was crafted to align with BRUNT's brand identity and tone, with an emphasis on mobile responsiveness. Adobe XD was used to adopt a "mobile-first" approach, integrating the existing banner and footer as a basis for the design. As an artist with experience in helmet painting, I thrive on utilizing high-contrast and vibrant colors that immediately capture attention. BRUNT's natural hues provided the ideal foundation for elevating the product images by utilizing contrast to emphasize the pants, while ensuring that the CTA, messaging, and social-proof reviews remained above the fold. The addition of product highlights with icons further enhanced the page's visual appeal.
The email layout was created to align with BRUNT's overall branding and website, while featuring a modern design. The challenge was the limited availability of usable photography, as only one lifestyle photo shoot had been completed for the new product. The approach was to minimize text boxes and focus on presenting valuable information above the fold. To begin, a logo bar was placed above the introduction of the new product, followed by a lifestyle image and a call-to-action. This was followed by a product shot, a brief description, another CTA, and a features sketch. As users scrolled down, the content became more text-heavy, delving into the details of the product before concluding with a contact CTA. The aim was to keep all relevant information above the fold to minimize the need for scrolling.
Chart
This comparative chart was developed as an optional addition to the BRUNT Workwear website. Given the close similarity of the Whitman and Martin pants in terms of features, yet with a significant price disparity, it was crucial to effectively showcase the differences. To achieve this goal, I employed a meticulous brainstorming process that could also function as a printed tag. Careful consideration was given to the inclusion of features that would be most relevant to consumers, with all the pants and shorts models carefully compared. Emphasis was placed on ensuring simplicity and ease of use, consistent with the no-nonsense approach favored by the workwear market.
