GOULIAN AEROSPORTS
Re-Brand
Goulian Aerosports Re-Brand
Michael Goulian called me with an issue he was having. His airshow company needed a new identity. Having title sponsors with two completely different main colors was becoming a problem when it came to showing off his own brand. He also wanted more of a individual look to his brand which would separate the airshow team from his flight school.
We had a few phone calls and brainstorming sessions before I presented him with three different design directions. This design was chosen for its simplicity and ease of visibility across a range of assets.
Design Objective: To create a dynamic and distinctive logo that embodies the high-energy and precision of Mike Goulian Aerosports, while highlighting key elements of Mike Goulian's persona and brand, “Passion, Dedication, and Excellence.”
www.MikeGoulian.com
CD: Luke Dobie
Graphic Design: Luke Dobie
Logo
Key Elements:
Dynamic 'G' with Aircraft:
The 'G' is designed to incorporate an aircraft flying through it, symbolizing Mike Goulian in action. This element adds a sense of motion and excitement, directly tying the logo to Goulian’s aerobatic performances.
The plane's trajectory through the 'G' suggests speed, agility, and precision, all qualities associated with Goulian's aerobatic expertise.
Stylized Airfoil Wing:
The line between "Goulian" and "Aerosports" is not just a divider; it's a stylized airfoil of a wing. This subtle detail reinforces the aviation theme and adds a layer of sophistication to the logo.
The airfoil shape contributes to the logo's aerodynamic feel, creating a visual representation of flight and performance.
Typography:
The font choice for "Goulian" and "Aerosports" is modern and clean, reflecting professionalism and clarity. The boldness of the text conveys strength and reliability.
The spacing and alignment are carefully balanced to ensure readability and aesthetic appeal.
Color Palette:
The use of a strong color palette enhances the logo's visibility and impact. The chosen colors reflect energy and passion, which are core attributes of the brand.
Contrast between the colors ensures that the logo stands out, whether it's displayed on aircraft, merchandise, or digital platforms.
Overall Composition:
The design maintains a cohesive look that is instantly recognizable and memorable. The integration of the aircraft into the 'G' creates a unique mark that sets the brand apart.
The clean lines and balanced composition ensure versatility, allowing the logo to be effectively used across various mediums and sizes.
Hero Cards
Michael was adamant about having exciting hero cards. He needed something connected his audience and fans with him and his passion of flight. After many conversations and cockpit view videos we can up with something that not only showed action, but also his passion for the sport.
Design Objective: To create visually impactful hero cards for Mike Goulian Aerosports that capture the excitement of aerobatic flying while effectively promoting the brand and its sponsors.
