GINETTA NORTH AMERICA
Print - Web - Email - Apparel
Ginetta North America US Launch
I was introduced to the Ginetta team through some long time motorsport contacts. I was presented with a problem. “Historic U.K. race car manufacturer being brought into the U.S…. that almost no one in North America has heard of. By the way, we have no marketing assets and need to translate U.K marketing to the U.S. demographic.”
A U.K. style guide was provided, but all images had to be sourced through U.S. photographers once the cars arrived from overseas. Myself, along with the small team were able to direct photographers and build up a library of images for print, digital, and social assets.
The catalog, both in print and e-book was designed from scratch, while following the provided style guide. The idea was to highlight the basics of the car that most drivers would look for, but also present how we were different from other manufacturers. Ginetta provides a drivers’ experience unlike larger brands. (Actual manufacturer track support)
The website, banners and email campaigns followed suit, the basics, clean, easy to find information with eye-catching imagery.
Catalog, press release, spec sheets, apparel design, digital (web/email) design, and direction, e-book, tent and other show assets.
www.ginettana.com
e-book: https://www.yumpu.com/en/document/read/65336542/ginetta-g56-gta-destined-for-track-greatness
CD: Luke Dobie
Graphic Design: Luke Dobie
Photography: Josh Sweeney
Copy: Brooke Lawson Bond, Luke Dobie
Pitch deck
Small sample of a larger pitch deck that was sent out to tracks and potential dealers. Video was edited / created by myself with source video from a Top Gear UK review produced earlier in the year. The graphics slide and icons were also made using illustrator (icons, logos), photosho (photo editing) and indesign (layout) following the brand guidelines.
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Digital
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SWAG
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Apparel
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